With its custom and state-of-the-art off-grid power system, RaVolt aims to challenge the way customers approach home solar. They challenged us to think differently with everything, like the name, logo, website and marketing strategy. Most importantly, we couldn’t fall into the same naming and creative practices that cause other solar companies to all feel homogenous.

After much research, we landed on “Ra”, the sun god, combined with “Volt”, a unit of energy produced. We felt this name would give ownership and a distinction that separates our client from the crowded solar industry. Since the system is installed in your yard, not your roof, we wanted to give the photographer a birds-eye view of how it fits into the flow of your yard.

We’ve not only helped this start-up bring its brand to life with logos, supporting collateral, and a new website…, but we’re also now working on its digital strategy campaign, which will target users uniquely through search, display, and social. Solar just got a new look, and we’re so proud to be a part of it!

Seventy Seven Collective functions as RaVolts Digital Agency of Record, assisting across multiple digital areas, including lead generation, website maintenance and support, social media, and digital marketing materials.