RaVolt turned to 77co for the naming of its new business, brand identity, website, and digital marketing campaign. A true agency client dream, RaVolt treats our team as extended member of their team, consulting on all things digital for both strategy and execution. We continue to help RaVolt with all things digital marketing, from lead generation to website maintenance and support each and every month and they have been our longest standing client.
"Seventy Seven helps us reach audiences across the country and has brought consistent results beyond our expectations. They are a highly responsive partner and seamlessly interact as an extension of our own business."
- William Silva
CEO / Founder - RaVolt
The Challenge
With its custom and state-of-the-art off-grid power system, RaVolt aims to challenge the way customers approach home solar. They challenged us to think differently with everything, like the name, logo, website and marketing strategy. Most importantly, we couldn’t fall into the same naming and creative practices that cause other solar companies to all feel homogenous.
The Approach
We researched hundreds of names that would play off solar without using “solar”, “sun” or “energy”. A variety of icons were tested that graphically represented a sun shape without specifically being the sun or a solar panel.
For the strategy, we researched the last 5 years of historical data around off-grid solar and how the trends are projecting. That enabled us to differentiate from the marketplace norm even further.
The Solution
After much research, we landed on “Ra”, the sun god, combined with “Volt”, a unit of energy produced. We felt this name would give ownership and a distinction that separates our client from the crowded solar industry. Since the system is installed in your yard, not your roof, we wanted to give the photography a birds-eye view of how it fits into the flow of your yard.
We’ve not only helped this start-up bring its brand to life with logos, supporting collateral, and a new website… we’re also now working on its digital strategy campaign that will target users uniquely through search, display, and social. Solar just got a new look, and we’re so proud to be a part of it!
Seventy Seven Collective functions as RaVolts Digital Agency of Record, assisting across multiple digital areas, including lead generation, website maintenance and support, social media, and digital marketing materials.
