How Weevil Drove 750% Online Sales Growth in 3 Months With Their First Digital Marketing Push

Engagement Focus

PPC Media, SEO and Site Optimization

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Project Overview

Weevil is a mountain biking apparel brand built around form and function — gear that performs on the trail and looks good off it. While the brand had a loyal in-store following, their online store had never been treated as a serious growth channel. No paid media. No digital strategy. No real attempt to scale e-commerce.

Seventy Seven Collective was brought in to change that. Our goal was simple: turn Weevil’s website into a revenue driver and prove that digital could scale alongside their brick-and-mortar presence.

Results & Metrics

2.1x ROAS

Google + Meta ads combined for over a 2x ROAS from the very start

+750%

growth in online sales in 3 months

+30%

increase in overall sales (website and brick & mortar combined

+200%

increase in time on site

The Challenge

Weevil had strong products and a clear brand, but their digital presence wasn’t doing any heavy lifting. Online sales were minimal, paid media had never been tested, and there was no system in place to attract, convert, or scale customers beyond the physical store.

In short, the demand existed, but the digital engine didn’t.

The Solution

We built Weevil’s first real digital growth engine from the ground up. That meant launching and managing paid campaigns, optimizing their online store for conversion, and steadily dialing in performance based on real data — not guesses.

Within the first three months:

Overall sales increased by nearly 30%
Online sales grew by 750% compared to the previous quarter
ROAS remained consistently around 2.1, with peaks above 2.5 as campaigns matured

The result wasn’t a one-off spike, it was a stable, repeatable performance that proved digital could be a reliable growth channel for the brand.

Coming from the beer industry, I understood brand building, but the digital universe felt overwhelming. SEO, site structure, content strategy, paid media… it was a different language. As we built Weevil Outdoor and our trail-to-town ethos, we knew online growth was critical but didn’t have a clear roadmap. Darrell and the 77 Collective team brought clarity, structure, and strategy. They helped us find and amplify our voice in a crowded space, and the results have been real. Our online revenue has accelerated, and we now have a scalable path forward. I trust their direction completely and have recommended them many times.”