“Seventy Seven Collective consistently over delivered on our website refresh, providing unique creative and exceptional messaging that expresses our brand & tone perfectly. They guided us on best practices, the technical background, and SEO every step of the way. We’re thrilled with our new site as it’s a great expression of our company and services for our potential clients to see. Highly recommend.”
The Success Story of Food Service Matters’ Website Makeover
Engagement Focus
Web Design & Development
Project Overview
We completely redesigned the website for FSM, the food and beverage industry’s top consulting firm specializing in venue hospitality. From start to finish, we reimagined their online presence, creating a sleek, modern design that perfectly reflects the sophistication and expertise of their high-end consulting services.
Mike Plutino
CEO | Founder
The Challenge
We partnered with FSM, the food and beverage industry’s leading consulting firm for venue hospitality, to deliver a complete website redesign. From concept to completion, we reimagined their digital presence, creating an elevated website experience that reflects the sophistication and expertise of their high-end strategic consulting business.
The Approach
FSM’s previous website didn’t align with their reputation as industry leaders. Our goal was to craft a digital experience as refined and forward-thinking as their consulting services. We focused on:
- Modern, User-Centric Design: We designed a sleek, visually engaging interface that speaks directly to FSM’s high-end clientele while ensuring intuitive navigation.
- Brand Alignment: Every design choice—from typography to imagery—was tailored to match FSM’s premium brand identity and reinforce their position as a trusted industry authority.
- Enhanced Functionality: The new website isn’t just beautiful—it’s optimized for performance, mobile responsiveness, and user engagement.
The Solution
The redesigned FSM website now serves as a dynamic representation of their consulting expertise, providing a seamless and engaging experience for clients and prospects. It’s more than just a website; it’s a digital platform that reflects FSM’s leadership in the food and beverage industry while driving new opportunities for growth and success.
