“Seventy Seven is helping us have stronger brand visuals and a well-thought-out site experience.”
Our Role in Chant’s Website and App Evolution
Project Overview
Chant is the only app that truly empowers football supporter groups worldwide, giving fans a platform to connect, cheer, and rally like never before. We’re proud to partner with Chant, not only to revamp their web presence but to continuously enhance their app design and user experience.
From reimagining the UX and design to refining the app’s flow, we’ve worked alongside Chant to create a seamless, engaging experience that matches the energy and passion of football supporters. It’s more than just design—it’s about amplifying the voice of fans everywhere. And as the app continues to evolve, we’re right there, making sure Chant leads the way in bringing the beautiful game closer to its most dedicated fans.
Tom Lowry
CEO / Founder – Chant
The Challenge
Chant had been pouring their energy into perfecting their app experience (and it shows), but their website? Let’s just say it wasn’t exactly scoring goals. The site lacked a clear flow to showcase all the amazing benefits the platform offers.
That’s where we came in. We reworked the website to create a seamless, user-friendly experience that highlights everything Chant brings to the table. Now, the site flows as smoothly as a perfectly executed play on the pitch, ensuring fans get the full story—and the full experience—of what makes Chant so incredible.
The Approach
We partnered with Chant’s app development team and their founder to create a seamless flow that guides group leaders through the platform’s benefits and website experience. With the app still being fine-tuned, our focus was on ensuring the website accurately reflects the user journey—clear, engaging, and true to what the app delivers.
The Solution
Using Chant’s existing assets, we crafted a look, feel, and site flow that clearly communicated the benefits for group leaders and supporters alike. To keep things simple and effective, we implemented the site on Squarespace, ensuring easy updates, a seamless mobile experience, and a polished brand presence.
It wasn’t flashy or over-the-top—it didn’t need to be. The result was a clean, impactful site that gets the job done while giving Chant the flexibility to grow and adapt as their app continues to evolve. Sometimes, simplicity really is the ultimate sophistication.
