Massive Digital Growth – Trader Interactive

Engagement Focus

Logo and Branding, Media

Project Overview

The 77 Co media and creative team partners with Trader Interactive on all of their brands for complete 360-degree media support. We assist with all creative on paid media for Boatline, RV Trader, Commercial Truck Trader, Cycle Trader, and Equipment Trader. In our short time working together, the results have been outstanding, improving almost every metric. The best is yet to come as we roll into the business spring season, where traffic increases, and we will utilize new creative campaigns and hyper-targeting to achieve killer results.

Results & Metrics

+85%

Boatline CTR in 60 Days

+45%

RV & Cycle Trader CTR in 60 Days

$1.17

CPL for over 24k leads in 60 Days

18

Months in a row CPL dropped

an image of a mobile phone with results
an image of a mobile phone with results
an image of a mobile phone with results
an image of a truck, motorcycle, and a boat
an image of the boatmart business cards