Helping a Family Law Firm Become One of the Most Visible Practices in New Mexico

Engagement Focus

PPC Media and SEO

( View website )

Project Overview

Gentry Law Firm, PA is a family law practice based in Albuquerque, New Mexico. The firm focuses exclusively on family law matters, including divorce, child custody, child support, and other domestic relations cases throughout New Mexico.

The Challenge

Despite having a strong reputation and years of legal experience, Gentry Law Firm faced several growth challenges:

Limited local search visibility
Incomplete Google Business Profile optimization
Missing service-specific landing pages
Limited content targeting high-intent family law searches
Heavy competition from established law firms throughout Albuquerque and New Mexico

The goal was straightforward: increase visibility in local search results and generate more qualified inquiries from prospective clients.

Our Strategy

Local SEO

We improved the firm’s local search presence through:

Google Business Profile optimization
Local citation management
NAP consistency improvements
Ongoing local visibility monitoring

Content Strategy

To capture more high-intent searches, we:

Created dedicated service pages
Expanded content coverage across key family law topics
Developed FAQ content targeting common legal questions
Improved topical relevance across the website

Website Optimization

We also strengthened the site’s overall SEO foundation through:

Internal linking improvements
On-page optimization
Keyword targeting refinement
Technical SEO enhancements

THE RESULTS

Over the course of the campaign, Gentry Law Firm experienced significant growth in organic visibility.

Organic Keyword Growth

The number of ranking keywords increased from fewer than 100 keywords to nearly 500 ranking keywords.

Organic Traffic Growth

Estimated organic traffic grew from a relatively modest baseline to nearly 2,000 monthly visits.

Increased Search Visibility

The firm saw substantial gains in:

Top 3 rankings
First-page rankings
Local search visibility
Service-related family law searches

Business Impact

The most important outcome wasn’t the traffic.

The increased visibility generated enough demand that the firm reached capacity and needed to expand its team to keep up with incoming work.

For a law firm, that is the metric that matters most.

Key Wins

Nearly 500 ranking keywords
Significant increase in first-page rankings
Strong growth in organic traffic
Improved local search visibility
Firm growth requiring additional staff

Results & Metrics

+58.4%

Traffic Increase

+27.6%

Consultation Increase

+15.9%

Revenue Increase

+49%

Client Long-Term Relationships