How we boosted Carakit’s Shopify Success to record sales

Engagement Focus

Web Design & Development, E-Commerce, Shopify, PPC Media

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Project Overview

CaraKit provides a marketplace of hand-curated gifts for women in the middle of their cancer battle. In a Shopify redesign that has helped transform the business, CaraKit has seen record numbers with its newly designed e-commerce store. We implemented a new design, and enhanced cart collections, email campaigns, and ads to optimize site traffic, conversion, and revenue. These truly are remarkable results for a remarkable brand.

“What else can I say but WOW, and thank you! Darrell and the team are thoughtful, creative, in tune with what can work both technically and creatively, and just a joy to work with. Their total commitment to us as clients and to our cause of helping women battling cancer is truly heartening and so greatly appreciated.”

Kellie Whitton

Founder CaraKit

an image of carakit responsive shopify website design

The Challenge

CaraKit is an incredible brand dedicated to supporting women undergoing cancer treatment by offering thoughtfully curated gift boxes tailored to different stages of their journey. However, like many Shopify stores, they faced challenges with low site conversion rates, average order values, and overall monthly revenue. While their products were exceptional, the boxes beautifully designed, and their message compelling, something critical was missing.

The Approach

A quick site audit revealed several key issues on the homepage. There was insufficient emphasis on products, with too much focus on the message, and the founder’s story—an essential part of the brand’s origin—was missing. Additionally, there were no product add-ons available at the cart level, and the website suffered from a bloated theme and unoptimized images. Fortunately, these were all easily fixable with the right tools and practices.

The Solution

Shopify’s success often hinges on the theme, so we developed a custom lightweight theme tailored for on-site optimization and improved conversions. The design seamlessly integrated the brand’s message and story with its products, creating a cohesive experience. We also worked to enrich the owner’s story and encouraged others to share their own. Alongside the redesign, we implemented enhanced email communication, abandoned cart flows, and features to increase site engagement. These updates have significantly transformed the CaraKit business.

Results & Metrics

+47%

Site Conversion in Six Months

+73%

Total Sales in Six Months

+40%

Average Order in Six Months