How Police Security Flashlights Turned Traffic Into Momentum
Engagement Focus
Store Optimization, PPC Media & SEO Content and Strategy
Project Overview
Police Security Flashlights is a national flashlight brand sold in major retailers like Walmart, Lowes, and online. With a powerful product line and strong retail presence, the brand wanted to grow its direct-to-consumer business online. Seventy Seven Collective partnered with them to optimize their Shopify store, drive traffic through paid ads, UGC content and grow visibility with SEO.
The Challenge
Despite having strong retail distribution, Police Security Flashlights faced two big challenges:
- Their e-commerce store wasn’t optimized for conversion or discoverability.
- Their digital ad spend wasn’t delivering consistent returns or brand growth.
They needed a partner who could transform their online store into a real growth channel — not just a brand brochure.
The Approach
Seventy Seven built a multi-pronged strategy:
- Shopify Optimization → Improved product page layouts, site speed, and checkout flow.
- SEO Strategy → Developed blog content and optimized product pages for search.
- Paid Media → Managed Meta and Google Ads campaigns, building new creative assets and testing audiences.
The Solution
By combining SEO, store optimization, and paid media, we gave Police Security a stronger digital foundation:
- Their store now converts more consistently with a streamlined user experience.
- SEO-driven content attracts organic traffic and establishes authority.
- Paid ads fuel immediate traffic and brand awareness, while continuously feeding data back into optimizations.
Results & Metrics
+106.67%
increase in paid purchases from Meta Ads
+64%
increase in overall website traffic
+23%
increase in revenue on Google + Meta ads
-42%
Lower Cost Per Purchase on Google Ads
