Fuel Media TV: Redefining Forecourt Marketing
Engagement Focus
Web Design & Development
Project Overview
Fuel Media TV is an innovative brand revolutionizing digital forecourt media and programmatic advertising nationwide. We had the privilege of bringing their brand to life online, creating a dynamic digital presence, and building out a seamless web experience that matches their forward-thinking vision.
The Challenge
Fuel Media TV is an emerging force in the digital forecourt media world, delivering programmatic advertising right at the pump across the country. As a new brand, they had the essentials—logo, brand colors, and a vision for their content. That’s where 77 Collective stepped in, helping bring their ideas to life and turning their vision into a dynamic, engaging digital reality.
The Approach
After an in-depth discovery session, we determined that WordPress was the ideal platform for Fuel Media TV, allowing them to easily manage their expanding resource section for the brands they work with. While primarily designed as a brochure-style website, we incorporated a few dynamic, content-rich pages to tell their story clearly and effectively—making sure visitors could get the full picture with as few clicks as possible.
The Solution
We created a dynamic, informative website that serves as Fuel Media TV’s primary tool for generating sales and showcasing their innovative technology. Using the powerful WordPress builder, DIVI, we designed a site with unique content functionality and visually engaging layouts, delivering an exceptional user experience that captures attention and drives interest.
