"Working with 77 Collective has been a fantastic partnership that has transformed our digital presence and branding. Their insightful and thorough assessment of our marketing needs led to the production of our world class website which will serve us well for many years to come."
Elevate Your Logistics Experience with Swan Transportation
Engagement Focus
Web Design & Development, PPC Media
Project Overview
Swan is all about top-tier transportation and logistics solutions, specializing in freight management so efficient it should probably wear a cape. But their website? Let’s just say it wasn’t keeping up. Outdated visuals and messaging didn’t do justice to what makes Swan stand out from the crowd of freight and supply chain logistics companies.
Enter our team. With a fresh new website design, we gave Swan a complete glow-up—modern visuals, sharp messaging, and a digital experience that finally matches their top-notch services. It’s not just a website; it’s a whole new level for their brand. Now, Swan doesn’t just fly—it soars.
Tim McNulty
Partner - Swan Transportation
The Challenge
Swan Transportation spent over 18 months trying to nail down the perfect website design and messaging approach. They had all the pieces—their services, their impact, and the fact that their people are what truly set them apart—but capturing all that in a cohesive way? That was the tricky part.
Cue 77 Collective. We stepped in to cut through the noise and finally bring Swan’s essence to life. With a fresh perspective and a clear strategy, we turned what felt like an impossible puzzle into a sleek, polished, and human-centered digital experience that shows exactly why Swan is the name to trust in transportation. You’re welcome, internet.
The Approach
After a few rounds of design and messaging magic, we landed on what truly sets Swan Transportation apart: their “Why.” It’s not just logistics; it’s their people—personally invested, hands-on, and determined to solve every unique challenge their clients face.
Our mission? Make that message crystal clear. From compelling video and authentic photography to messaging that captures the heart of their top-notch service, we wrapped Swan’s exceptional experience into one sleek, cohesive website. It’s more than just a site; it’s a digital love letter to everything that makes Swan different.
The Solution
We completely overhauled Swan Transportation’s messaging to bridge the gap between their logistics solutions and the unmatched expertise their team brings to the table. The goal was clear: create a clean, simple site that doesn’t just showcase modes of transportation but captures the essence of what makes Swan unique—their exceptional management of supply chain solutions and the people who make it all happen.
The result? A fresh website design featuring crisp typography, treated imagery, and subtle animations that enhance the brand experience without overloading the user. It’s sleek, it’s modern, and it tells Swan’s story with clarity and impact.
But we didn’t stop there. We now run their Search and Paid Social campaigns, driving real results by connecting Swan with the right audiences at the right time. It’s all part of a strategy that ensures Swan doesn’t just stand out—they lead the way in the logistics industry.
Results & Metrics
+280%
Direct Traffic Increased
+80%
Organic Traffic Increase
+129%
Referral Traffic Increase
+84.4%
User Engagement Increase
