"Darrell and the team did a great job of enhancing our Shopify website. The communication was great, and the turnaround time was great. Their work has increased sales on our site, which was the goal. Thanks team!"
Driving Organic Traffic and Performance at Newy Golf
Engagement Focus
Shopify Optimization, Media, SEO Improvements
Project Overview
In this project, we examine the success of the Newy Golf Store, an e-commerce platform specializing in high-end golf gadgets. The store set out to increase its organic traffic and overall performance without resorting to paid advertisements. Through strategic optimizations—including enhancing the mobile user experience, redesigning the homepage flow, creating category-specific pages, and implementing an effective email retention program—the store saw significant improvements in user engagement and sales. This project highlights the effectiveness of focused digital strategies in boosting organic traffic and customer retention, illustrating that substantial market impact can be achieved without the need for costly advertising campaigns.
Rob Skinner
CEO - Newy Golf
The Challenge
The primary challenge was to increase the store’s organic traffic and improve the user experience while maintaining a budget that excluded paid advertisements. With the digital marketplace for high-end golf gadgets becoming increasingly saturated, the need for an optimized, user-friendly e-commerce platform was paramount to stand out from the competition and attract more visitors naturally.
The Approach
The strategy focused on overhauling the Newy Golf Store’s digital presence, emphasizing mobile optimization, streamlined navigation, targeted content, and an effective email retention program. Each strategy component was designed to enhance user engagement and satisfaction, leading to increased organic traffic and sales.
Mobile Optimization: Redesigned the site for mobile responsiveness, faster load times, and intuitive navigation to enhance the mobile user experience and boost accessibility for a wider audience.
Improved Homepage Flow: Revamped the homepage with a clean design, clear calls to action, and a seamless flow to product categories, reducing bounce rates and increasing engagement.
Category-Specific Pages: Created SEO-optimized pages for different golf gadget categories with user-friendly layouts, boosting search visibility and attracting targeted traffic.
Email Retention Program: Launched personalized email campaigns featuring golf tips, product updates, and promotions, driving customer loyalty and repeat visits.
The Solution
The holistic approach to optimizing the Newy Golf Store’s e-commerce platform yielded impressive early results. Within months of implementing these changes, the store saw a significant increase in organic traffic. More importantly, the bounce rate decreased, and the average time spent on the site increased, indicating higher user engagement. The email retention program proved to be exceptionally beneficial in increasing repeat visits, which translated into higher conversion rates and boosted sales.
Results & Metrics
+135%
Total Sales Increase
+38%
Total Orders Increase
+84%
Conversion Rate Increase
+21%
Average Order Increase
