Building the Madison Trolley Brand from the Ground Up
Engagement Focus
Branding & Website Design & Development
Project Overview
When the team behind Madison Trolley Company approached Seventy Seven Collective, they had a vision – to launch a charming trolley tour experience through the historic streets of Madison, Georgia. What they didn’t have was a brand, a website, or a marketing foundation to bring it to life. From logo development to digital presence and launch strategy, we built Madison Trolley from the ground up as an unforgettable local experience rooted in storytelling, nostalgia, and southern charm.
The Challenge
Starting from zero meant every detail mattered. Madison Trolley needed a full identity system that captured the character of Madison’s historic district while feeling fresh and inviting to locals and visitors alike. The client also needed a website that could both tell their story and drive bookings – all before the first trolley ever hit the streets. The challenge was clear: create a brand that looked established, trustworthy, and full of personality, all on a startup timeline.
The Approach
We began by immersing ourselves in Madison’s tourism ecosystem to understand what would resonate most with locals and visitors alike. From there, we developed a full brand identity system, a visual and verbal toolkit that captured the heart of Madison’s story. Every touchpoint, from the trolley emblem to the website copy, was crafted to feel welcoming, authentic, and steeped in local character.
We then designed and developed a website that prioritized storytelling and simplicity, combining bold imagery, intuitive navigation, and integrated booking functionality. Our SEO groundwork and content structure were built to set the brand up for long-term visibility.
The Solution
The result is a cohesive, authentic brand that feels like it’s been part of Madison’s charm for years. The launch brought Madison Trolley to life with a polished web presence, a memorable logo system, and a clear digital path for discovery and bookings. Early buzz from the community, local partnerships, and strong online engagement signaled a successful debut and a brand ready to grow into one of Madison’s most beloved experiences.
