By Tamara Jonev | September 19th, 2024
In today’s era of social media, where brands are constantly exposed to a flood of public opinions—often negative—it's essential to confront these challenges and turn them into opportunities for growth. Even from the most critical comments, valuable insight can be gained if you know how to look for it.
By Darrell Noe | July 19th, 2024
There is no denying that AI is the future of business. Artificial Intelligence isn't just a buzzword—it's your new best friend in skyrocketing sales and engagement. So, don't fight the AI revolution; use it to transform your strategies! Here are the 10 AI marketing tools businesses need to supercharge their growth. I use many of them in our agency, and they've been real game-changers. Ready to go?
By Darrell Noe | May 22th, 2024
Your website isn't just a part of your business—it is your business. Discover the six unmistakable signs that your website is not just good but spectacular. From stellar user experience and engaging content to mobile optimization, lightning-fast speed, appealing aesthetics, and robust security, we'll ensure your website works for you, not against you. Dive in and make your website a true extension of your brand, attracting and converting visitors into loyal customers.
By Darrell Noe | May 10th, 2024
Ready to conquer Google's peak without spending a cent? Discover powerful SEO secrets that will elevate your website's visibility. From crafting valuable content to leveraging keywords and ensuring mobile-friendliness, our guide covers all the essentials. Learn how to improve your site's speed, build a robust link strategy, and amplify your reach through social media. Plus, unlock the magic of metadata to boost your click-through rates. Start your journey to the top today and see the digital world from a whole new height!
By Darrell Noe | April 18th, 2024
By now, AI has certainly come into your stratosphere regarding how it integrates with marketing. This is for a good reason: In recent years, marketing has significantly transformed by integrating artificial intelligence (AI). These sophisticated tools have been instrumental in streamlining routine tasks, analyzing intricate data sets, and enhancing the accuracy of market trend predictions.
By Darrell Noe | March 5th, 2024
Ah, the enticing allure of “cheap” hosting packages – the fast food of the web hosting world, and most likely why your website sucks—at working for you. GoDaddy, Bluehost, and Namecheap beckon with promises of affordability and user-friendliness, but before you take a bite, let's unveil the dark side of these seemingly convenient solutions. We have gotten countless clients to come to us at the onset of their projects, complaining that their website is slow and they have trouble installing updates.
By Darrell Noe | February 12th, 2024
As a seasoned brand builder, exploring color psychology is your secret weapon, poised to elevate your brand to new heights. Your brand's visual identity is a game-changer, and across the digital screen, that game can be lost quickly by poorly chosen branding schemes. The selection of the perfect hues transcends just aesthetics; it becomes a strategic masterpiece that can significantly impact your brand's success. Below, discover more on color psychology and remember that your brand's visual identity is not just a design choice; it's a business decision.
By Darrell Noe | January 22nd, 2024
In the era of quantum leaps and digital revolutions, having a website that's not mobile-friendly is like trying to navigate the Information Superhighway on a horse-drawn carriage. It's 2024, and if your website isn't rocking the mobile-friendly scene, you're practically running your business with a flip phone in a smartphone world! Let's cut to the chase and break down why having a mobile-friendly site isn't just a suggestion; it's a survival strategy in the wild, wild web of 2024. Here are some quick tips to help you ensure your mobile presence meets today’s standards.
By Darrell Noe | December 8th, 2023
Digital marketing success isn't just about creating content that gets a bunch of likes from your family and friends. It’s about generating compelling campaigns that drive your viewers to want what you have and quantifying the impact of that content. Now, you may already know that you need to look at metrics to understand how well your efforts are performing truly. But these days, there are metrics for everything. How do you know it’s essential and what’s just filler?
By Darrell Noe | November 17th, 2023
When you think about the future of marketing, what comes to mind? Staying ahead of the digital marketing curve is essential for nearly all businesses. Venturing into 2024, it's imperative to be well-versed in the latest digital marketing trends that will lend to future-proofing your company. Diving into the top digital marketing trends of 2024 and how to seamlessly incorporate them into your marketing strategy, you’re guaranteed to walk away with new insights on harnessing the power of technology and strategy to shape the marketing landscape of tomorrow that will unleash your brand’s success.
By Darrell Noe | November 8th, 2023
What does it feel like to go all in on your business? Our CEO Darrell Noe sat down with the Burn The Ship podcast folks to discuss starting 77co, what it was like leaving the corporate world, and why too many brands overuse the Poppins font. Catch up on all things marketing in this 30-minute interview.
By Darrell Noe | October 24th, 2023
In the ever-evolving scope of digital marketing, two prominent strategies stand out: Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). Both approaches are powerful tools to boost your online presence and drive traffic to your website. However, determining which one is the right fit for your business requires a deep understanding of their nuances and your specific goals. Here, we'll dissect the differences, advantages, and scenarios where each strategy shines.
By Darrell Noe | July 19, 2023
In the fast-paced world of digital marketing, having a high-converting landing page is essential for any business striving to succeed online. A well-crafted landing page can make all the difference in turning visitors into loyal customers. However, creating such a page requires a strategic approach that captivates the audience, triggers conversions, and boosts your search engine rankings. In this article, we’ll dissect the elements of high-conversion landing pages, exploring the strategies that will elevate your online presence.
By Darrell Noe | December 15, 2022
Seventy Seven Collective is excited to share that we have been recognized as one of the premier digital marketing agencies in Atlanta and nationally by UpCity! From launching and maintaining cross-channel social media campaigns to designing the web’s next great site, our intensely passionate creative professionals are ready to turn your dream into reality. We work hand in hand with your team to understand your business needs and craft innovative strategies that will help you top your competition.
By Darrell Noe | November 29, 2022
A website strategy is how you plan on approaching your website to achieve your desired aim (or objectives.) If you want to reach an audience by dramatically increasing your online presence, you first need to define the strategy in which to do so. All websites have goals and objectives that justify why they were created in the first place. Do you need to generate leads from your website?
By Darrell Noe | June 14, 2022
There is a lot of talk about the current state of the economy, especially regarding job security and economic growth. It seems like every time you turn on your television or open your newspaper there is another story about how bad it is out there for businesses and consumers. Additionally, many people are concerned that we may be headed for an economic recession.
By Darrell Noe | October 25, 2021
Let me tell you about a job I had not long ago. It was one of those where your worth was based directly on how long you were at your desk. And it was insufferable for people to think they had to be chained to their desks to create value. Creatives especially work in sprints of creativity sometimes followed by long breaks. It’s just part of the process.
By Darrell Noe | March 21, 2021
Are you feeling unsure about where to start with branding? Whether it’s brand creation from the ground up, or re-imagining the current brand, there is no need to worry. Here are a few helpful tips to help make your brand (re)design less intimidating and more exciting from the start.
By Darrell Noe | February 1, 2021
Today, I write to proudly announce that while surviving a global pandemic and supporting my wife as she home-schools our kids, I have also transitioned from corporate employment to freelance to business owner of a micro-boutique creative agency named Seventy Seven Collective!
By Darrell Noe | February 1, 2021
As we stood up this agency, I wanted to write a post that shed light on the path I took to get here to inspire someone if they are on a similar path. I also wanted to thank a few key people that have led to this point that I am very grateful to have as part of the team and my life.
