Our Digital Marketing Journey with Beyou Cosmetics
Engagement Focus
Web Design & Development, E-Commerce, Shopify, PPC Media
Project Overview
Beyou is built around self-love and empowering ambitious people to be themselves in an unforgiving world of perfection. And we’re happy to help their mission by continuing to support them in maintaining all aspects of their Shopify store, email marketing and social media.
The Challenge
Beyou approached Seventy Seven Collective, an ecommerce design agency, needing a fresh approach for their Shopify store, which has not been performing up to their standards. While a site re-design was not on the table, we were asked to assess their store, marketing efforts, customer retention tactics, and other areas of their digital marketing to assess where improvements could be made.
The Approach
We analyzed the website and immediately noticed the previous web developer took a few common shortcuts when setting up the store, mainly around optimization and customer conversion. We looked at how their email campaigns were set up around customer conversion and retention. After a read-out with the client, we had our marching orders.
The Solution
Our first step was to overhaul the back-end of the website build, optimizing the set images and load time. Then we implemented an email drop campaign for multiple parts of the customer journey and set up more reoccurring blog content. In addition to those tactics, we have helped launch numerous product campaigns, increasing traffic and higher average order.
We continue to work with the Beyou team on product launches, monthly Shopify site maintenance, recurring email campaigns, and customer engagement and retention, resulting in higher traffic and revenue.
Results & Metrics
.9%
AVG EMAIL CTR PER CAMPAIGN
2X
FACEBOOK AD CTR GROWTH
38%
INCREASE IN AVG REVENUE PAST 6 MONTHS
