Creative Branding for Holiday Bar
Engagement Focus
Branding
Project Overview
From coffee cups to cocktail menus, we had our fingerprints on every part of Midtown Atlanta’s hottest coffee and cocktail lounge. We crafted the logo, developed the brand identity, and even consulted on signage to make sure the vibe hit just right. To top it off, we created all the launch assets needed to kick things off in style—because a place this cool deserves a brand to match.
The Challenge
Holiday Bar—a fresh “coffee by day, cocktails by night” concept—came to us with a clear mission: create a fun, energetic, and modern brand mark that didn’t scream “Santa’s workshop.” Sure, the name might suggest holiday cheer, but this spot isn’t at the North Pole—it’s right in the heart of Midtown Atlanta, buzzing with life at a busy intersection. Our goal? Capture that energy and create a brand that speaks to both the coffee lovers fueling up by day and the cocktail enthusiasts unwinding by night. Challenge accepted, and drinks well-deserved.
The Approach
With an industrial design company already handling the interior decor, our job was to seamlessly connect our brand work to their vision. The trickiest part? Steering the brand far away from anything remotely resembling Christmas cheer (because “Holiday Bar” isn’t about Santa, it’s about style). We love a good challenge, so we dove headfirst into design inspirations like “Tokyo modern,” “vintage retro,” and “colorful pop art.” The result? Unique typography, vibrant colors, and bold expressions that perfectly complement the space and bring the brand to life.
The Solution
After plenty of creative exploration, we landed on a winner! The logo features a thick, chunky font with a thin inner line and a pointillized back shadow texture that adds just the right amount of flair. It’s not just beautiful—it’s flexible. We designed it to be used as a whole or broken into parts, ensuring it feels familiar yet fresh across different mediums. For the color palette, we brought in bright, pop-art-inspired colors and dynamic textures that can be masked into the logo or other brand elements. The result? A brand identity that’s as vibrant and versatile as Holiday Bar itself.
Why stop there? We also helped out with a design for the “Holiday Bar” and “Caffeine + Cocktails” signage outside the building, multiple coffee cup designs, and menus that all contributed to this one-of-a-kind concept.
