Revamping Finli’s Marketing Strategy

Engagement Focus

Web Design & Development, PPC Marketing, Organic Social

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Project Overview

At Seventy Seven Collective, we have the privilege of serving as Finli’s acting Creative and Marketing Director, providing guidance and expertise across a wide range of initiatives. From crafting creative strategies and offering marketing direction to supporting ad campaigns with custom landing pages and organic social media content, we’re deeply involved in helping the Finli team thrive. Every step of the way, we work as an extension of their team, ensuring their marketing efforts hit the mark.

“77co has quickly proven to be a valuable partner to help us evolve our post-Seed Round go-to-market strategy. Darrell and his team also provided flawless execution as a creative and strategic partner. They helped us build a cohesive and quality Marketing team with other partners that create timely and dependable outcomes. They are an extended team member for Finli, and we continue to drive great results through our partnership”

Mark Sievert

Head Of Growth & Partnerships at Finli

an image of the finli website on a desktop and mobile device

The Challenge

Finli is a payment platform designed for small business owners who are tired of fees and complicated processes. It offers a simple, hassle-free way to manage, invoice, and collect payments. Seventy Seven Collective initially joined the Finli team to manage their organic social media calendar and create custom creative and landing pages for their media campaigns. But soon, our role expanded into full creative support—both in strategy and execution. The question was, where do we start? How can we deliver the most value? And with that, we set out to make Finli’s creative and marketing efforts as seamless as their platform.

The Approach

As an extended partner for Finli, our approach starts with something revolutionary in marketing: listening. Yep, we actually listen. When Finli shares a new challenge—like updating their email strategy, targeting a fresh audience based on insights, or creating a unique visual extension for the brand on a new website—we spring into action. By staying flexible and responsive, we ensure Finli has the support they need, no matter what opportunity comes their way. They’re a small business helping other small businesses, finding their niche along the way, and we’re here to guide them every step of the journey.

The Solution

We kicked things off by tackling landing pages to support Finli’s ad campaigns, where 70% of the budget is dedicated to search. And we didn’t hold back. From inflation-focused pages to landlord-specific messaging and business vertical campaigns, we built pages tailored for every need. Add in custom graphics and messaging for special promotions, and we created a suite of landing pages designed to drive platform sign-ups—and they delivered.

Next, we focused on growing Finli’s social and email audience. With custom creative campaigns highlighting platform features and valuable articles, we leveraged static posts, reels, and stories to build an engaged fanbase organically.

Finally, we doubled down on being a good partner. That’s right—we listen. Whether it’s reimagining the monthly newsletter, brainstorming a unique website experience, or aligning everything with Finli’s business goals, we’re always ready to act. From boosting platform sign-ups to enhancing brand awareness, we’re here to make sure Finli thrives.