Built to Win Contracts. Now Built to Win Online.

Engagement Focus

PPC Media, SEO and Website Design & Development

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Project Overview

Projstream built AI-powered cost estimation software that takes one of the most complicated parts of government contracting and makes it actually manageable. The product was ready for the market. The digital presence wasn’t ready for the product. There was no funnel capable of supporting a B2B sales conversation, no website that communicated the value of the platform to the buyers who needed it most, and a marketing strategy that hadn’t kept pace with what they’d built. We came in to rebuild the foundation and build the system around it.

Results & Metrics

51%

reduction in cost per Google conversion

5X

growth in LinkedIn reach

2x

six month conversion rate

37%

reduction in LinkedIn CPC

The Challenge

Government contracting is one of the most relationship-driven industries on the planet, and historically one of the slowest to embrace digital marketing done well. Projstream was competing against legacy platforms and newer challengers with a genuinely better product, but buyers couldn’t tell that from their website. The messaging wasn’t resonating with the contracting officers and procurement teams they needed to reach, and the funnel didn’t exist in any meaningful form. Email and paid media weren’t working together to move prospects through a long, trust-heavy sales cycle that demands multiple touchpoints before anyone books a call.

The core issue wasn’t awareness. It was infrastructure. The digital foundation simply wasn’t capable of carrying a real sales conversation from first click to closed deal, and no amount of ad spend was going to fix that until the underlying system was built.

The challenge was straightforward to diagnose and harder to solve: Projstream needed a complete digital overhaul, not a single tactic layered on top of something broken.

The Solution

We started where we always start: diagnosis before prescription. The website needed a complete messaging overhaul, rebuilt around the language procurement professionals and contracting officers actually use, and the outcomes they’re accountable for. Vague positioning got replaced with specific, direct copy that made Projstream’s value immediately clear to the right buyer.

New landing pages gave paid traffic somewhere worth going. An SEO strategy built around the intent-driven searches that GovCon buyers use at the moment they’re evaluating solutions put Projstream in front of the right audience at the right time. Email sequences were built to nurture the kind of trust a long B2B sales cycle requires, meeting prospects where they were in the decision process and moving them forward without pushing them away. Paid media campaigns were architected to feed a funnel that was finally ready to convert.

Every piece was designed to connect to the next one, because disconnected marketing is just expensive activity. This was built to compound.