Atlanta Branding Agency
Creative Juice That Doesn’t Just Make You Look Good - It Means Something
If your brand were a person, would it get invited to the party—or would it get ghosted after one awkward LinkedIn post? At Seventy Seven Collective, we help brands show up with confidence, clarity, and that rare combo of cool and trustworthy.
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More Than a Logo. This Is Your Identity.
Your brand isn’t just visuals – it’s your reputation, your tone, your why, and the gut feeling people get when they land on your site or scroll your feed. We help you define that feeling and turn it into something tangible. And wildly effective.
We build brands with:
- Strategic positioning – So you know exactly who you are, who you serve, and how to stand out in a sea of sameness.
- Voice & messaging systems – Taglines, tone guides, elevator pitches, and language that actually sounds like you—not like corporate AI soup.
- Visual identity & creative direction – Logos, color palettes, typography, and a brand aesthetic that doesn’t just match your vibe—it defines it.
- Brand guidelines – Because consistency is cooler than chaos. And because your designer, copywriter, and intern all need to be on the same page.
Our Branding Process
(Where Clarity Meets Creativity)
Discovery & Research
We dig deep into your business, your audience, and your industry. Competitive audits, interviews, existential questions—you name it.
Positioning & Messaging
We get to the core of your brand story and craft the language to match. It’s strategy-first, but with just the right amount of sass.
Visual Identity Development
Your brand starts to take shape—logos, color systems, and typography rooted in meaning, not just aesthetics.
The Brand Book
The final product: a polished, easy-to-use brand guideline that keeps your entire team aligned (and maybe a little emotional).
Why Our Branding Solutions Work
Good branding builds trust. Great branding builds momentum. It’s the foundation for everything—from your website to your ads to the way you write a follow-up email.
“Your brand already exists. We just help you define it so other people get it, too.”
Brands We’ve Brought to Life
