RaVolt: Transforming Solar with Digital Excellence

Engagement Focus

Branding Organic Social, Web Design & Development, PPC Media

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Project Overview

When RaVolt came to 77 Collective, they handed us the keys to their brand-new business and said, “Go wild.” We’re talking naming the business, crafting the brand identity, designing the website, and launching a digital marketing campaign. Basically, the full spa treatment. And lucky for us, RaVolt is the dream client—they treat us like an extension of their team, looping us in on everything digital, from strategy to execution.

These days, we’re still in the trenches with RaVolt, handling all things digital marketing: lead generation, website maintenance, and support every single month. Fun fact: they’re our longest-standing client, which just proves one thing—we must be doing something right (or they’re just as crazy as we are). Either way, it’s a partnership that continues to spark great things.

“Seventy Seven helps us reach audiences across the country and has brought consistent results beyond our expectations. They are a highly responsive partner and seamlessly interact as an extension of our own business.”

William Silva

CEO / Founder – RaVolt

an image of a house with a backyard and a ravolt solar unit

The Challenge

When RaVolt came to us, they had a bold vision: to revolutionize the way people think about home solar with their custom, off-grid power systems. But here’s the catch—they didn’t want to look, sound, or feel like every other solar company out there (you know, the ones with names like “Sun Something” or “Solar Whatever”). They needed a name, a logo, a website, and a marketing strategy that would stand out in a sea of sameness. Oh, and no clichés allowed. Easy, right?

The Approach

We dove into hundreds of naming options, dodging every “sun” and “solar” cliché like they were dodgeballs at recess. After painstaking research (and maybe a few coffee-fueled debates), we landed on “RaVolt”—a name that combines “Ra,” the Egyptian sun god, with “Volt,” because, well, electricity. It’s bold, memorable, and has just the right amount of edge. For the visuals, we went with subtle nods to solar without the overdone sun graphics—icons and designs that hinted at energy without shouting it.

Then, we rolled up our sleeves and tackled their digital strategy, digging through five years of off-grid solar data to find key trends and insights that would set RaVolt apart. The result? A brand identity and strategy that’s as innovative as their product.

The Solution

After helping RaVolt launch with a killer brand identity, website, and marketing strategy, we didn’t stop there. Over the years, we’ve partnered with them to craft advertising campaigns, organic social media strategies, trade show support, and a ton of paid media magic. The results? Countless leads and over a million dollars in revenue.

We’re proud to function as RaVolt’s Digital Agency of Record, managing everything from lead generation and website maintenance to social media and digital marketing materials. Together, we’ve made solar cooler, smarter, and way more profitable. And we’re just getting started.

We’ve not only helped this start-up bring its brand to life with logos, supporting collateral, and a new website…, but we’re also now working on its digital strategy campaign, which will target users uniquely through search, display, and social. Solar just got a new look, and we’re so proud to be a part of it!

Seventy Seven Collective functions as RaVolts Digital Agency of Record, assisting across multiple digital areas, including lead generation, website maintenance and support, social media, and digital marketing materials.