The Rotary Action Group Against Slavery is a worldwide organization fighting for rights and justice for anyone affected by modern-day slavery. Their website was outdated and needed a new, easy-to-use, and updated website that brought their cause into the modern-day online. They enlisted Seventy Seven Collective to help revitalize their brand mark and web presence, which needed to include not only a brochureware presentation in some sections but timelines, dynamic content, a donations platform, and newsletter integration. As COVID made volunteering that much more difficult in 2020 & 2021, we did this project on a probono basis to give back to our communities on a topic that affects families worldwide.
The RAGAS site debuted in the fall of 2021 and saw a huge influx of traffic to the tune of 1.4k unique visitors a week, pushing the message of hope and unity worldwide. Our complete overhaul started on the WordPress platform to design a fresh look, using new content and a dynamic layout that improved UX, functionality, and SEO rankings. In addition, we implemented Seventy Seven Collectives’ unique plugin pack to optimize the site for ADA compliance, security, and optimization to keep the site running smoothly for the expected influx in traffic. From a branding perspective, we needed to incorporate the Rotary logo as a mandatory, so we kept a simple text treatment with an icon combining a bird and open hands, symbolizing hope for people worldwide.