Project Overview

Chant is the only app that truly powers football supporter groups around the world. We’re proud to partner with Chant to not only revitalize their web experience but have helped evolve their app design and experience over time, assisting with UX, Design, and app flow throughout the experience. 

Client: Chant

Date: 2021-Present


The Challenge

Chant had been hard at work on their app experience, but the site lacked a good flow through all the benefits the platform gives.

Our Approach

We worked with the app development team and their founder to easily flow group leaders through the benefits and site experience. As the app is still being refined, we worked to ensure the user journey is accurately displayed through the site.

The Solution

We took Chant’s existing assets and created a look and feel and site flow that explained the benefits for group leaders and supporters. All it took was a Squarespace implementation to ensure easy updates, a seamless mobile experience, and a polished brand presence. It was nothing fancy, but it was very impactful.

Seventy Seven is helping us have stronger brand visuals and a well-thought-out site experience.

Tom Lowry

CEO / Founder – Chant

Chant Desktop
Chant App Screen Mock Ups
Chant Homepage
Seventy Seven Collective - Fuel Media TV Homepage