Project Overview

CaraKit provides a marketplace of hand-curated gifts for women in the middle of their cancer battle. In a Shopify redesign that has helped transform the business, CaraKit has seen record numbers with its newly designed e-commerce store. We implemented a new design, and enhanced cart collections, email campaigns, and ads to optimize site traffic, conversion, and revenue. These truly are remarkable results for a remarkable brand.

Client: CaraKit

Date: 2022




Site Conversion

Total Sales


Average Order

The Challenge

CaraKit is a fantastic brand, doing amazing things for women in cancer treatment. They focus on providing relevant and hand-curated gift boxes for women in various stages of their cancer journey. The issue the brand was having is common among Shopify stores: great products but low site conversion, average order, and general monthly revenue. The idea is strong, the boxes are beautiful and the message is clear… but something was missing.

Our approach

After a quick site audit, a few standard and essential items were missing from the homepage. Lack of product push, with a higher focus on the message, lack of the founder’s story (the reason this all started), lack of product ad on’s at the cart level, and a generally bloated website in terms of theme and image optimization. All easily fixable items, with the right tools and practices in place.

The Solution

Shopify is all about the theme, so we introduced a custom lightweight theme focused on on-site optimization and conversion. We optimize the design to merge the message and story with the products that help. We also consulted and assisted in bringing more richness to the owner’s story, while pushing others to share their own stories. While implementing more email communication, abandoned cart flows, and stickiness throughout the site, the redesign has helped transform the CaraKit business.

“What else can I say but WOW and thank you!  Darrell and team are thoughtful, creative, in tune with what can work both technically and creatively and just a joy to work with. Their total commitment to us as clients and to our cause of helping women battling cancer is truly heartening and so greatly appreciated.”

Kellie Whitton

Founder CaraKit

CaraKit Desk Mock Up
CaraKit Homepage